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Digital marketing means the marketing of products and or services via digital resources, mainly on the internet. The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Why Digital Marketing Is Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Why Digital Marketing Matters?

The quantum of time we spend fasten to our electronic devices increases every day. In America peoples use to spend over 11 hours per day using electronic contraption. Well frankly you’re thinking: “but there are only 24 hours in a day.”

This might scare you, but we’re so close to spending every waking hour on electronic devices, Digital Marketing is more important and stirring than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust and face dissolution. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.

Services Of Digital Marketing

• Search Engine Optimization (SEO)
• Social Media Marketing
• Content Marketing
• Affiliate Marketing
• Influencer Marketing 

Search Engine Optimization– SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

Social Media Marketing– Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares equate to free advertising for you.

Content Marketing- Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.

Affiliate Marketing- Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing.  You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

Influencer Marketing-  It is among the newer types of digital marketing. Influencer marketing uses people with an enormous online reach considered experts by your target market to drive traffic and sales. Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product.